Africa: Why this major cigarette company is going ‘Smoke-Free’

In the past few years, new ways of consuming tobacco and nicotine have gained ground in many parts of the globe where regulators, scientists, policymakers, manufacturers and consumer associations are engaged in sometimes heated debates about the dangers and/or merits of the products. The African continent has been largely absent in this debate despite a growing number users of the new products. AllAfrica’s Sebastien Satigui spoke to Dr. Mora Gilchrist, Philip Morris International’s Vice President of Strategic and Scientific Communications to find out what her company is trying to achieve with a “smoke-free world”. Click HERE to read the full article.